Developing the Scheffer Badkamers Brand with Qiss Reclame & Resultaat
For over 25 years, Scheffer has established a strong reputation within the bathroom industry, offering exceptional products, expert advice, and outstanding service. The company operates through three distinct departments, each tailored to different price ranges.
In collaboration with Qiss Reclame & Resultaat, I developed a new brand identity for Scheffer. My task was to design cohesive business cards and letterheads for each department, ensuring they reflected their unique positioning and target market.
For each design, I incorporated a background pattern inspired by the idea that bathroom tiles often feature a variety of designs. This approach allowed each department to be visually distinctive while maintaining a consistent theme.
Outlet:
The most afforable range, known for competitive pricing and fast delivery. The design for this department emphasised efficiency and speed. I created a background that mimics the appearance of moving boxes, symbolising quick product turnover. The bright blue palette conveys a sense of cleanliness and affordability. To complement the department’s cost-effective image, I selected matte paper for the business cards, enhancing the perception of practicality and accessibility.
Bathrooms:
Positioned between the budget and premium ranges, this line offers a balace of good quality and price. appealing to customers seeking something more refined than the Outlet range but not as high end as their third Exclusive line.
For this line I chose a bright green colour. However, after the initial designs were presented, the client opted for a black instead of green for the Bathrooms. While I loved the fresh, vibrant green, I ultimately prioritised the client’s vision. This decision proved beneficial, as it streamlined the brand’s identity to just two bold colours, enhancing brand recognition for customers. I’ve added both designs to this page. Which one is your favourite?
Exclusive:
Catering to high-end, luxury bathrooms, this department required a more elevated and sophisticated brand identity. I chose a shimmering rose gold colour to evoke a sense of luxury, paired with a delicate background pattern inspired by the gentle waves of water, symbolising elegance and refinement. High quality printing and premium paper were essential to fully communicate the exclusivity of this range. To further elevate the luxurious feel, we applied foil printing to the logo on the front of the business cards and letterheads.
