For one of my colleagues at Moolenaar, I created a poster to visualise the project she was working on. The concept behind the poster began with the idea of growth and development. The design shows a tulip growing from the roots upward, representing the different stages of her project.

At the base of the flower are the roots labelled “Ketensamenwerking & Integratie”, symbolising the foundation of collaboration and integration. From there, the leaves represent the ongoing elements that support the project, such as governance and compliance, strategy and policy, and privacy and safety. These elements nourish the project, helping it to grow and flourish.

At the top of the stem, the tulip blooms into a beautiful flower, standing for innovation and optimisation, the successful outcome of her work. The flower itself was placed inside the shape of a light bulb to represent a new idea taking shape. Light bulbs are often used as symbols of inspiration and creativity, and in this case, it also gives the sense of a small ecosystem where ideas can grow and thrive.